Privacy Policy

1. Purpose of This Privacy Notice

This privacy notice is intended to provide you with information on how GW Financial Solutions UK Ltd collects and processes your personal data through your use of this website, including any data you may provide when you sign up for our service.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

2. Controller & Contact Details

GW Financial Solutions UK Ltd is the controller and is responsible for your personal data. If you have any questions or queries in relation to this privacy notice or how we process your personal information — including any requests to exercise your legal rights — you can contact us using the details below.

3. Changes & Third-Party Links

If we make any significant changes to the way we collect and use your personal information we will notify you of this change by your preferred method of contact.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

4. Social Media

Communication, engagement and actions taken through external social media platforms that this website and its owners participate in are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website uses social sharing buttons that help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page through your social media platform account.

This website and its owners through their social media platform accounts may share web links to relevant web pages. Users are advised to take caution and good judgement before clicking any shortened URLs published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine URLs are published, many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

5. The Data We Collect About You

We confirm that any personal information that we collect about you, from which we can identify you, is held in accordance with the requirements of the DPA and UK GDPR. Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer the following kinds of personal data about you:

Identity Data includes first name, maiden name, last name, marital status, title, date of birth and gender.

Contact Data includes current and previous addresses, email address and telephone numbers.

Financial Data includes lender details, income and expenditure, payslips, benefits and debts.

Employment Data includes employer name, length of employment and type of contract.

Special Category Data includes health data.

Transaction & Usage Data includes details of products and services you have engaged us for and how you use these, and information about how you use our website.

Marketing & Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

Special Categories of Personal Data — This data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. Data of this type may be necessary for us to understand financial circumstances and how this could have potentially contributed to the financial circumstances that you are in. We may also collect and process this information to tailor our services to any needs and requirements that you may have.

We will never collect or process this type of personal data without your explicit consent to do so. Upon providing this information we may need to share this with your creditors or other third parties, however, we will gain your explicit consent to share this at the time of providing this information.

6. How Your Data Is Collected

We use different methods to collect data from and about you including:

Direct interactions — You may give us your personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you engage our products or services, request marketing to be sent to you, or give us feedback.

Automated technologies or interactions — As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy.

Third parties or publicly available sources — We may receive personal data about you from various third parties including Technical Data from analytics providers such as Google and Facebook based outside the EU, and Identity and Contact Data from publicly available sources such as the Electoral Register and credit checks based inside the EU, as well as fraud checks.

7. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract with you or take steps to enter into a contract with you; where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; where we need to comply with a legal or regulatory obligation; or where we have consent or explicit consent.

Purposes for which we will use your personal data include:

8. Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can ask us or third parties to stop sending you marketing messages at any time by contacting us to amend your preferences, methods of contact and products/services you wish to hear about.

Promotional offers from us: We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you. You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and, in each case, you have opted in to receiving that marketing.

Third-party marketing: We will get your express opt-in consent before we share your personal data with any company outside the GW Financial Solutions UK company for marketing purposes.

Opting out: You can ask us or third parties to stop sending you marketing messages at any time by contacting us. Where you opt-out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a service engaged.

Cookies: You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or non-functional.

Change of purpose: We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

9. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below. These companies will not use your information to contact you. Selected third parties will be subject to obligations to process your personal information in compliance with the same safeguards that we deploy.

We may also disclose your information with:

HM Revenue & Customs, Financial Conduct Authority, regulators and other authorities acting as processors based in the United Kingdom who require reporting of processing activities in certain circumstances; the Insolvency Service, who require processing activities in relation to Breathing Space applications; accountants, solicitors, compliance consultants and other like services acting as processors who require reporting of processing activities in certain legal and compliance circumstances; and third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

10. International Transfers

We do not transfer your personal data outside the United Kingdom (UK) or European Economic Area (EEA).

11. Data Security

We endeavour to maintain the highest standard of data privacy and security to protect your personal details and other information concerning your account. We want our customers to feel completely confident in using our services, therefore we regularly review our processes and procedures to protect your personal information from unauthorised access and use, accidental loss and/or destruction.

We have put in place appropriate security measures with our IT providers with restricted access permissions and backup procedures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator within the required regulatory timescale of a breach where we are legally required to do so.

12. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available upon request by contacting us. By law, we must keep certain information about our customers and this data will be held solely and securely for those legal purposes.

In some circumstances you can ask us to delete your data (see Your Legal Rights below). However, an erasure request may be partially declined. In the event a complaint has been made coupled with an erasure request, we will maintain records relating to the complaint, including basic information such as name and telephone number. In the event that you do not wish to be contacted by us, we are required to maintain a log of this request, withholding applicable data to ensure we no longer contact you further.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

13. Your Legal Rights

We operate under the Data Protection Act 2018 ('DPA') and UK GDPR. As of 19 June 2025, the Data (Use and Access) Act 2025 (DUAA) has amended UK data protection law. We have updated our practices to ensure continued compliance and to enhance transparency in how we collect, use, and safeguard your personal information.

Under certain circumstances, you have the following rights under data protection laws in relation to your personal data:

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

14. Your Right to Complain

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues: https://ico.org.uk/global/contact-us/

We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance using the contact information provided within this privacy policy.